We’ve designed and developed a product enabling renters to generate a digital “renter passport” consolidating all necessary rental information. This allowed them to easily share it with estate agents, fostering transparency and decreasing the time that it takes to rent a property.
Company
Rightmove
Space
Proptech
Period
2017
Hero section of the passport homepage.
Objectives
The objectives were to streamline the renting process and reduce the time that it takes to rent a property, by simplifying the journey for renters and offering estate agents information up-front at the same time diversifying the product offering and revenue streams.
Preview of the passport, once created.
Messaging section on the homepage.
Initial screen when starting to create the passport.
Outcome
Around 7,000 tenants create a passport at launch and rented using it. The findings from this informed improvements to the Rightmove user profiles and also the creation of new products like the Viewings Manager, that had 18,000 passports completed in Jan 2021.
Preview of the passport for the estate agents.
Messaging section relating some of the features.
Examples of some of the next steps after the passport is created.
