I’ve designed the experience for a global offers and rewards platform, that ensured that thousands of offers targeted towards bank customers can be consumed and represented in an engaging way.
Company
HSBC
Space
Fintech
Period
2020
HSBC Home&Away landing page.
The objective
Our primary focus was on establishing a cohesive experience for our customers, consolidating all offers within a single product interface. This addressed the challenge of moving away from the fragmented approach involving more than 30 disparate systems.
HSBC Home&Away homepage, featuring offers in various categories.
HSBC Home&Away landing page.
HSBC Home&Away homepage, featuring offers in various categories.
Outcomes
This product was launched in 3 key markets: Singapore, Hong Kong and the United Kingdom. Additionally, it facilitated the establishment of UK partnerships tailored for specific entertainment experiences.